There is no need to position the second season of 'Rocky' as a new Marvel fan series for its box office success on the Disney OT platform Disney+. It is necessary to arouse public interest by stimulating curiosity, so that more people can feel the charm of the character Loki. Dblent created the campaign theme of 'past, present, future, it's all a matter of time' through time travel, which is the overall theme of the second season of 'Rocky'. We have planned an environment 00H where the timing will change when Loki appears in various parts of Seoul. We have also planned a word-of-mouth movie promotion event where Loki appears in various times and places in Korea. The event successfully attracted people's attention to the second season of 'Loki', gaining 1.3 billion views and 6 million views on channels such as YouTube, Meta, and TkTok.
·Main achievements: Oral video views reached 1.3 billion,
·6 million views, advertiser: Disney Korea
·Brand: Loki Season 2