The purpose of Disney's new science fiction film "The Creator" is to raise awareness of "Crazy Man", which includes science fiction materials but does not have a fixed fan base. In order to raise people's expectations of the movie before its release, a real fake movie was made, showing robots around us becoming enemies of humans, thereby increasing people's curiosity about this theme. We were able to use OOH media's creativity to enhance the influence of the movie before its release, including conducting large-scale D00H in crowded shopping centers around the theme of "Are they humans or enemies of humans?" Several creative ideas developed by them received praise from Disney's global headquarters and were used as materials for the Japanese press conference.

·Main achievement: Ranked second on the box office chart immediately after its release during the Mid Autumn Festival holiday

·Advertiser: Disney Korea

·Brand: Creator