The purpose of conducting this activity is to strengthen KakaoT's unparalleled market dominance in the taxi market and to gain stable customers for its affiliated taxi brand "KakaoT Blue". The activity video is divided into four parts: professional drivers, automatic dispatch, automatic payment, and VENT1 (large taxis) to help consumers understand the typical pain points they feel when using taxis in various TPOs. The representative copy of the event reads, "Call, BLUE [BLUEBLUR] Not only based on the similarity of pronunciation, but also to immediately associate the coherent action called Blue in various TPOs (time, place, occasion).

·Main achievements: The popularity of franchised taxis has increased by 165%, and the TVCF website ranks first in the best rankings

·Advertiser: Kakao Mobility

·Brand: KakaoTBlue