The famous Korean landmark DDP (Dongdaemun Design Square) has been transformed into a large-scale new media attraction, marking the first and largest promotional event in the history of Korean film marketing. Since the beginning of DDP, the media facade unfolded for the first time for 10 minutes, attracting the attention of many pedestrians. The artwork created with sound effects and graphic novels provided a cinematic experience. Over a period of 10 days, approximately 250000 people were directly exposed to the event, resulting in approximately 500000 people passing it on orally. On the way to and from work, we also created an interactive voting poster to determine whether humans can coexist with primates, with about 70000 people participating. As a result, it became the highest grossing film in the history of the series.

·Main achievements: About 250000 people gathered in front of the media program, with a total of 4.1 million viewers, surpassing the box office of the first installment of the series (the highest box office among all series)

·Advertisement Residence: 20th Fox

·Brand: Dawn of the Planet of Apes